Tips for Attendees at PRINTING United

2. Don’t forget your finishing.

At trade shows, everyone wants to see the images coming off the latest presses. But don’t forget — every single one of those jobs has to be finished in some way, too. And finishing has evolved as much as the print side of the business.

Make a point of visiting all of the finishing vendors around the PRINTING United show floor, from cutters and routers, to binders, to coaters, to everything else you can think of. Take the time to learn about the latest innovations, ask questions, and consider how it might be possible to open up entirely new market segments with the addition of finishing equipment.