Three Words for December

Watch this week's Short Attention Span Sales Tip here.

Good morning!

I have three words for you to think about:

1. Innovation
2. Curiosity
3. Anticipation

During the month of December, this is where your head should be; focusing on one or more of these 3 words.

First, innovation.

Part of sales growth involves adding new capabilities and new offerings to your current mix. What could you add? What services could you sell that you aren’t selling now? What could you learn about (hint: It’s spelled AI)? And what about the customer? What innovative ideas could you bring them?

Which brings me to my second word: Curiosity.

Use December to get curious about your customers and their business. Where are they headed in 2025 and how can you get out ahead of them to help? Remember, you need to continue working for your customers’ business. Constantly bring your existing client base a steady flow of new ideas. That starts with curiosity.

Which brings me to my third word: Anticipation.

The best salespeople I work with not only understand the current needs of their customers, but they anticipate their future needs. How could you upgrade their customer experience? Could you improve on your communication? Could you look at their corporate calendar and see what events, trade shows, and conferences they have coming up and then suggest a meeting to brainstorm ideas for maximizing their investment?

Your success in 2025 starts in December 2024. It starts with you, a pad of paper, and a pen. It's you asking, “What if?” It's learning more about your customers and reminding them why they buy from you.

Through innovation, curiosity, and anticipation, you can lay the groundwork for your best sales year ever.

And if you want to learn what AI can do for you, join The Sales Vault. Lead-gen, appointment planning, time management. AI answers are inside The Vault at SalesVault.pro or 781-934-7036.