The Two Keys to Profitable Pricing of Sublimated Goods

• How to calculate the true cost of sublimation production
• How to lower production costs in order to increase margins
• How to raise perceived values in order to generate higher margins

“This is one of my favorite topics because in my early days of product decoration, I  was working hard but not making much money because I didn’t really understand the process of figuring out costs and calculating profitable selling prices,” says Lamb. “Thus I want to help others avoid some of my mistakes and find a path to profitability more quickly and easily than I did.”

Author and international speaker James (Jimmy) Lamb has more than 25 years of product decoration business experience. Lamb has extensive knowledge in many facets of digital decorating and embellishing including business startup, applications, techniques, marketing, sales, mobile, production and management. He has owned and operated a successful production facility, started a retail franchise operation and has provided production solutions to a variety of Fortune 500 corporations involved in customization, decoration and embellishment. His articles appear regularly in various industry magazines in the U.S. and Europe. In addition, he is presently ranked as #20 on the list of the most influential people in the decorated products industry by Stitches/ASI. Currently, he works with Sawgrass Technologies (Booth 2975) as the Manager of Communication and Education, where he has been instrumental in developing their educational seminars and webinars.