Spotlight: Inspiration: The Times Debuts Marketing Campaign for “The Daily”

David Rubin, senior vice president, audience and brand, The New York Times, said: “‘The Daily’ has become so popular and beloved by its listeners because it provides an understanding of the news that they can’t get the same way elsewhere. Host Michael Barbaro and the show’s producers work tirelessly to provide a thoughtful and human look inside the important stories of the day. The richness of their report hooks listeners instantly and draws them to tune-in every day. And, ‘The Daily’ is a great example of what makes The New York Times journalism special, unique, and worth paying for. Our marketing campaign aims to capture the uniqueness of that reporting and to introduce ‘The Daily’ to even more people who are looking to make sense of all that’s going on in the world right now.”