Spotlight: Inspiration: The Times Debuts Marketing Campaign for “The Daily”
The objective of the campaign’s central message, “This moment deserves to be understood,” builds on the goal set forth when “The Daily” launched in February 2017 to tell stories more deeply — and to incorporate a new kind of transparency into the way those stories are told. It emphasizes how the unique approach of “The Daily” provides listeners with an intimate and human look at the news, offering them a deeper understanding of the world that is necessary in these fast-changing times.
- People:
- David Rubin
- Michael Barbaro
Denise Gustavson is the Editorial Director for the Alliance Media Brands — which includes Printing Impressions, Packaging Impressions, In-plant Impressions, Wide-Format Impressions, Apparelist, NonProfitPRO, and the PRINTING United Journal — PRINTING United Alliance.
