The Times Debuts Marketing Campaign for “The Daily” - Page 2 of 5

By Denise M. Gustavson

The out-of-home campaign started on Sunday, July 15, and spans three U.S. cities, featuring: highway billboards and a wallscape domination in Los Angeles; a light rail wraparound in Portland (Oregon); and a complete takeover of the Ogilvie Transportation Center in Chicago, among other outdoor media.

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Denise M. Gustavson Author's page

Denise Gustavson is the Editorial Director for the Alliance Media Brands — which includes Printing Impressions, Packaging Impressions, In-plant Impressions, Wide-Format Impressions, Apparelist, NonProfitPRO, and the PRINTING United Journal — PRINTING United Alliance.

Spotlight: Inspiration: The Times Debuts Marketing Campaign for “The Daily”