The Sourcing Group Brings More Power to Enterprise Strategy Solutions with EFI MarketDirect StoreFront

EFI delivers large gains and future growth

“The success of the project has unleashed significant growth opportunities. After originally bringing 40 hospitals onto the EFI Web-to-print platform, TSG’s health care client now has 50 hospitals, and more than 800 clinics using MarketDirect StoreFront — with an additional 25 hospitals in line to be added.

“We’re growing daily,” says Ellis. “As our client acquires or merges with other clinics and hospitals, we pull them onto the platform.”

Savings have been enormous as well. To start, TSG was able to eliminate costs by streamlining sourcing, and driving price consistency for products produced in different parts of the country. The health care provider subsequently reduced its overhead costs, closing nine of its in-house print shop locations.

The successful and positive experience with the Web-to-print implementation recently led TSG to add EFI MarketDirect Cross Media (XM) to its arsenal of sophisticated technology.

MarketDirect XM is a customer communication and marketing campaign platform that offers an intuitive user experience for creating personalized communications across nearly any medium, including e-mail, web, print, mobile, and social media. Content includes graphics, images, text, pURLs, and QR codes.

“When we saw Cross Media, we loved it,” says Caan. “We tailor our technology offerings to meet the needs of our clients. Not all our clients need Web-to-print capability. But we can see deploying Cross Media across all the industries we serve, and we see unlimited potential. In the short time we’ve had it, MarketDirect Cross Media has become a truly valuable tool in our dashboard.”