The SEG Scavenger Hunt is On

At the 2018 SGIA Expo, attendees are once more invited to participate in the SEG Scavenger Hunt, sponsored by a range of key vendors in the market, including: Brite Frame Fabrications (Booth 2279), Top Value Fabrics (Booth 1848), Matic (Booth 335), Senfa (Booth 3023), Berger Textiles (Booth 201), Aberdeen Fabrics (Booth 525), Fisher Textiles  (Booth 1773) and Green Strip.

To participate, attendees are invited to stop by Brite Frame Fabrications as the first stop in the scavenger hunt. There, they will receive a map of the participating vendors, and walk through all of the steps on printing on fabrics.

“We’re really excited about this promotion,” says Karen Gaconnier, Director of Sales & Business Development, Brite Frame Fabricators. “We want people to have a better understanding of how printing on fabrics is done. That can sometimes be a barrier to entry to printing on fabrics, since it can be a little daunting. There are multiple steps, and we are trying to demystify the process. And what better way to do that than in a game.”

Those who participate in the scavenger hunt will have the chance to meet each of the key vendors in the process and learn from each of them how they are differentiated, and where they fit into the process. At each stop along the map, visitors will get another piece of the prize, including six different images printed on fabrics and sewn into the frames. The scavenger hunt ends up back at the Brite Frame booth, where participants will be presented with a housing unit, allowing them to take the entire thing back to their shop to display to customers, and demonstrate how easy it is to switch out fabric graphic elements.

“The infrastructure is already laid out, we have access and contact points with all the vendors, so a finished product can easily be completed with a couple of emails or a phone call. All printers have to do is engage, and they can start a brand new revenue stream,” Gaconnier says.

The various vendors participating in the scavenger hunt are technically competitors, but Gaconnier noted that they did this promotion last year as well, and everyone was pleasantly surprised by how well it worked. All the vendors were willing to put aside the business aspect for the greater good of educating SGIA attendees about SEG printing and teaching them how to grow this business.

There is no cost to participate in the scavenger hunt, attendees just need to stop by the Brite Frame booth to get their map and get started. It is first come, first served, with about 200 full kits, including frames and graphics, available. “And at the end, if participants go to each vendor, not only do they go home with the interchangeable graphics and frame,” Gaconnier says, “they will also be entered to win a free lightbox. The drawing for that will be on the last day, and attendees don’t need to be present to win.”