Sales Impact of Front-End Efficiencies, Color Management, and Creativity

By Joann Whitcher

Debbi Ulmer

In “The Sales Impact of Front-End Efficiencies, Color Management and Creativity,” Kelly Cart, digital prepress director, and Debbi Ulmer, marketing director, from Discount Labels (Booth 10163) will hold an interactive session with attendees on how these function impact sales and market strategies. “We will take a deep dive into the different aspects of the printing process needed to support the high-level customer base companies strive to onboard,’ says Cart.

Kelly Cart

Attendees will benefit from Cart and Ulmer’s experience – in color management and workflow, print technologies and techniques, as well as market and sales opportunities in digital and flexo printing – coupled with their innovative approaches help drive sales.

“The key takeaway from this presentation is the realization and affirmation that out-of-the-box thinking in regards to the entire printing process, together with design, plays a vital role in not only closing more business, but improving customer satisfaction,” says Ulmer.

The session will be held Friday, October 25^th at 10:00am in Room C146.