The New Rules for Succeeding in Retail
The team at Vision has helped Five Below outfit its stores with printed graphics since it opened in 2001.
We can already see examples of how VR and AR are being used by brands. In the fashion industry, holographic dressing rooms appeared during 2017’s London Fashion Week shows. A collaboration with designer Sabinna Rachimova, Pictofit, The Fashion Innovation Agency and Fashion Scout, provided guests at the show with the opportunity to mix and match pieces from Sabinna’s season 004 Collection using an app and a holographic model. Additionally, guests could enter a “virtual fitting room” where they could see how the clothes would look on a virtual version of themselves — right down to their real-life body measurements. This high-definition personalized experience could be another means for enticing consumers into stores.
Denise Gustavson is the Editorial Director for the Alliance Media Brands — which includes Printing Impressions, Packaging Impressions, In-plant Impressions, Wide-Format Impressions, Apparelist, NonProfitPRO, and the PRINTING United Journal — PRINTING United Alliance.
