The New Rules for Succeeding in Retail

By Denise M. Gustavson

Graphics created for Lumen Optical by ER2 Image Group.

Some stores already have end caps with passive video displays. But these will evolve into personalized displays. For instance, a grocery store shopper could scan a store display with their phone and then get a pop up with menus for the foods sold nearby — but those menus would be based on the individual’s tastes and preferences.

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Denise M. Gustavson Author's page

Denise Gustavson is the Editorial Director for the Alliance Media Brands — which includes Printing Impressions, Packaging Impressions, In-plant Impressions, Wide-Format Impressions, Apparelist, NonProfitPRO, and the PRINTING United Journal — PRINTING United Alliance.