The New Rules for Succeeding in Retail

All About the Experience

For brick-and-mortar locations, brands have been forced to redefine what it means to have a physical location. According to the 2017 PwC & SAP Retailer Survey, 37% of retailers are planning to expand or create new in-store experiences and implement experiential retail strategies (click here to view the full report). Instead of simply expanding or remodeling their spaces, brands are exploring new and different real-estate strategies, reimagining and repurposing store environments so they are more relevant to customers’ needs.