The New Rules for Succeeding in Retail
All About the Experience
For brick-and-mortar locations, brands have been forced to redefine what it means to have a physical location. According to the 2017 PwC & SAP Retailer Survey, 37% of retailers are planning to expand or create new in-store experiences and implement experiential retail strategies (click here to view the full report). Instead of simply expanding or remodeling their spaces, brands are exploring new and different real-estate strategies, reimagining and repurposing store environments so they are more relevant to customers’ needs.
Denise Gustavson is the Editorial Director for the Alliance Media Brands — which includes Printing Impressions, Packaging Impressions, In-plant Impressions, Wide-Format Impressions, Apparelist, NonProfitPRO, and the PRINTING United Journal — PRINTING United Alliance.
