The New Rules for Succeeding in Retail
The team at Vision has helped Five Below outfit its stores with printed graphics since it opened in 2001.
How are retailers evolving to meet customers’ expectations? In some instances, retailers are giving stores a makeover, renovating and remodeling brick-and-mortar locations from the top down. Others are diving into data in an effort to get to know their customers better. This can include implementing geo-location and tracking software, RFID technology or even facial recognition technology within stores that can interface with customers’ mobile phones and shopper profiles. Many times, the data piece goes hand-in-hand with store makeovers as retailers implement and place these location-based tracking beacons within fixtures. And still others are experimenting with new sign and display options, including digital signage in addition to the traditional static signage they’ve always been using.
How can print providers best support brand partners during this tumultuous time of change? The easy answer is to be a partner with them in this change, but it’s much more complicated than that.
Denise Gustavson is the Editorial Director for the Alliance Media Brands — which includes Printing Impressions, Packaging Impressions, In-plant Impressions, Wide-Format Impressions, Apparelist, NonProfitPRO, and the PRINTING United Journal — PRINTING United Alliance.
