The New Rules for Succeeding in Retail

• Retailers are looking for partners that can help them navigate and understand the data they are collecting — via loyalty programs, marketing efforts and in-store geo-tracking systems.
• Additionally, retailers want to present their customers with a unified look for their in-store traditional print signage, in-store digital signage and online marketing components.
• Managing everything — from data to signage — is proving to be very challenging for retailers. A partner who could offer the depth of knowledge and breadth of products and services retailers now need to implement robust and complicated marketing strategies could find themselves invaluable to retail clients.

“We want to start to look at an entire year when we’re planning,” Gruszka says. “We want to develop more of a relationship with our partners, so they can really help us examine the data and the customer trends, using technology to guide us when we make our plans.”