The New Rules for Succeeding in Retail
Big Visual Group completed this project for longtime customer The Wirtgen Group.
“It was challenging to manage at first,” Gruszka admits. “But now we love working with it because we can change it on demand. As we look forward, we are starting to get a better sense of how to plan to use it, too.”
For ABC Carpet & Home — and most retailers — visuals are very important, and integration between traditional print, digital signage and new technologies is critical. “We need signage that entices and engages the customer. We need to leverage the traditional print in-store with digital signage to get customers to take their eyes off their phones,” Gruszka says. “We need to connect customers with relevant information. We also need to keep customers in the store and create a unified vision. Signage is critical.”
So what are the key takeaways for print providers? We can break it down into three main points:
Denise Gustavson is the Editorial Director for the Alliance Media Brands — which includes Printing Impressions, Packaging Impressions, In-plant Impressions, Wide-Format Impressions, Apparelist, NonProfitPRO, and the PRINTING United Journal — PRINTING United Alliance.
