The New Rules for Succeeding in Retail

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This omnichannel approach is not new, and it’s no secret that we’ve seen retailers leveraging traditional signage with digital signage for in-store environments. “We need flexibility. The retail landscape is changing, and we need to continue to drive customers to the store,” Gruszka says. “We can’t go all print or all digital. It doesn’t make sense for us. We need to be able to merge traditional print and in-store displays and technology. It’s critical.”

In addition to the signage and window graphics they have traditionally used in-store, ABC Carpet & Home started working with new vendors including Glass-Media to offer new digital signage options. Through the combination of the company’s display technology — including glass cling films or recessed acrylic displays for storefront or banners, light boxes, wallscapes and POS displays in-store — and an Internet of Things (IoT) platform, retailers are offered a flexible way to update store signage as needed, as graphics are projected directly on the screens and displays. As a cloud solution, retailers can change it on demand.