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Putting It into Practice
With all these new technologies — some already here and more to come — retailers are looking for partners that can help them drill down into the data and develop effective marketing strategies that include in-store and online components. “We need to streamline all of our marketing efforts,” Gruszka says. “It’s critical for us to be able to market across all channels.”
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Denise M. Gustavson
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Denise Gustavson is the Editorial Director for the Alliance Media Brands — which includes Printing Impressions, Packaging Impressions, In-plant Impressions, Wide-Format Impressions, Apparelist, NonProfitPRO, and the PRINTING United Journal — PRINTING United Alliance.
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