Taylor Visual Group Standardizes Window Graphics Program for HealthSource Franchisees to Ensure Consistency and Quality

Taylor Visual Group has launched a comprehensive window graphics program for HealthSource franchisees, addressing long-standing challenges in branding consistency and material quality. HealthSource, a leading chiropractic franchise, faced difficulties due to the independent creation of window graphics by franchisees, resulting in inconsistent branding, poor-quality materials, and a lack of centralized management.

This initiative, spearheaded by Taylor Visual Group, has significantly improved brand consistency, enhanced franchisee satisfaction, and established a new level of accountability. Recognizing the need for a solution that would streamline the process while allowing franchisees location specific input, Taylor Visual Group designed a program tailored specifically to HealthSource’s needs.

A key element of this solution was the development of a detailed brand standards guideline, which ensured that every franchisee adhered to the company's visual identity. However, Taylor Visual Group went a step further, acknowledging that franchisees operate in diverse markets. To accommodate this, the program allows for flexibility in selecting imagery and demographic content based on local needs, while maintaining strict adherence to corporate brand standards.

One of the standout features of this initiative is the seamless digital workflow. Taylor Visual Group utilized a user-friendly Wufoo form, enabling franchisees to submit key information such as window dimensions, store layout, and other critical details. This digital tool not only simplifies the input process for franchisees but also ensures that all necessary data is collected efficiently for design and production. Franchisees receive proofs for approval, incorporating any retouched images, with final sign-off required from both the franchisee and HealthSource corporate before production begins.

This method has resulted in clear benefits: higher-quality graphics, consistent branding, and an easy-to-manage process. By offering both permanent and temporary graphics—tailored to specific marketing needs such as product promotion or construction coverage—Taylor Visual Group provided a versatile solution. With a centralized approach to management, accountability is now clear, with a dedicated point of contact, ensuring smoother communication and faster resolution of any issues.

The graphics created by Taylor Visual Group were strategically designed to enhance visibility and guide attention to key areas within each HealthSource location. By utilizing cut graphics and transparent printing, the team introduced an innovative approach that allowed for clear sightlines while still delivering impactful branding messages. These design elements ensured that the windows not only showcased essential promotions and brand visuals but also provided views into important interior spaces.

Installation is another area where Taylor Visual Group excels. Working with local crews across the country, the team ensures that installation is completed within two to three weeks of approval. This fast turnaround time, coupled with a high level of quality control, has further enhanced franchisee satisfaction.