Surviving in the Age of Amazon

The popularization of Amazon has changed the way the world makes purchases. Adjusting to shifting realities is necessary for the survival of businesses and this is a reality shift for the printing industry. Jonathan Shapiro, President of Buttonsmith, will lead the 2018 SGIA Expo’s session on making those adjustments. It will be held on today at 9 am in room N114.

Amazon’s emergence has changed many facets of life in the past decade, forcing everyone to adjust in some way or another. At Buttonsmith, Shapiro uses Amazon as a meaningful part of the business. During his session, he will explain how they have incorporated Amazon into the workflow, and how other businesses can make their own adjustments.

Buttonsmith produces small, customized products such as business cards, banners and lanyards to name a few. Currently, they sell some of their products on Amazon as well as on their own website. They saw customers become more comfortable with buying these types of products from Amazon and decided to adapt by offering their products there.

Shapiro will detail the process that went into Buttonsmith’s own adaption, how their process works, how to be an effective Amazon seller and how other companies can make similar adaptations in the age of Amazon.

The new age has forced changes in business, but it does not mean businesses have to totally abandon their identities to reinvent themselves. Shapiro’s presentation is meant to help attendees successfully adjust to the ever-changing world, while still keeping their identities intact.