Sunrise Hitek Collaborates with Mrs. Meyer’s to Create Creative Custom Packaging
CHICAGO, Ill. — December 18, 2018 — Sunrise Hitek recently collaborated with Mrs. Meyer’s Clean Day to create a completely custom box to showcase its products. This was a unique project due to the many different materials and techniques that went into this single project. The materials used for the finished project include: foam, canvas, leather, wood, plastic and aluminum, chrome fasteners, cardboard, UV ink and various laminations and adhesives. The interior structure for the box is aluminum composite panels and PVC board. The exterior is primarily comprised of UV printed and laminated cardboard.
Sunrise Hitek offer polished, retail quality prototype packaging. These are affordable prototypes in full color, on a wide variety of substrates. Their new, super-high resolution direct printing rivals the quality of offset at a fraction of the cost. Gloss, matte or soft touch lamination are available finishing options as well as digital metallic color foil printing. Using the latest UV flatbed printing and high-resolution inkjet press, along with CNC digital die-cutters, Sunrise delivers fast results without compromising quality.
This project began with the client furnishing some 3D renderings as well as their original artwork. Sunrise Hitek then provided all of the structural design, mockups, fabrication and assembly of the completed boxes. All of the structural design, production and assembly was done in-house at Sunrise Hitek by their talented team with specialized tools including a grand format flatbed UV printer and two Zund CNC computerized cutters. Sunrise created a video to highlight the various techniques used.
A recent article on interactonshelf.com discusses the importance of eye-catching product design. They reference a Nielson study that found 36% of customers purchased an item based upon product design. They also assert that 64% of consumers try a new product simply because of the packaging. With so many different products sitting on the shelves, a new product really needs to stand out to be noticed. That puts a heavy premium on getting packaging right.
The preceding press release was provided by a company unaffiliated with Wide-Format Impressions. The views expressed within do not directly reflect the thoughts or opinions of Wide-Format Impressions.
