STAHLS’ Helps You Win

Where Stahls' began, the family garage of A.C. and Ethel Stahl, Detroit, MI, 1932.

Stahls’ (Booth 1615) provides you with solutions to eliminate your heat printing frustrations, clear up material confusions and give your business unique and trendy uniform and apparel decorating ideas. The company has built a global business around improving every aspect of the garment personalization industry — from equipment and heat transfer vinyl to full color digital graphics and more.

The history of Stahls’ began in the family garage of husband-and-wife team, A.C. and Ethel Stahl. Their family business of lettering, screen printing, chenille and apparel decorating was sparked by a combination of A.C.’s entrepreneurial spirit and his prior work experience with felt material at a manufacturing facility. Known as Commercial Art Products in 1932, one of Stahls’ first products sold was chenille lettering sewn on a felt background. The felt was cut by hand; A.C. eventually developed the process of cutting material by using a die and punch press.

Today, just as in 1932, Stahls’ remains the innovator and leader in pre-cut and custom athletic numbers, letters and logos. It is well-known and respected throughout the sportswear, custom apparel and promotional products industries for high-quality and innovative equipment, materials and services.

Brands you can Trust

From materials, such as CAD-CUT heat transfer vinyl, to equipment, such as the line of Hotronix heat presses, the company has the products and services to fit a wide variety of business needs. Along with the Stahls’ lines of products and services, it also sells other high-quality brands. Choose from Roland, 3M and more.

People you can Trust

The family values that helped Stahls’ succeed in the beginning are still rooted deep in its culture today. Respect, lending a helping hand, showing compassion, encouraging creativity and innovation and handling resources with frugality are just a few of its guiding values. Such beliefs build the foundation of the company’s purpose: to set customers up for success. This is done through educating customers on their buying decisions; providing them with quality products and services; and helping them before, during and after the sale.

The Stahl family today. Family members continue to play integral roles
at Stahls’.

Stahls’ offers 24/7 online support, including blogs, webinars, how-to videos and live chat with experienced customer service representatives. They’re experts who truly understand customers’ needs and have, in many cases, walked in their shoes.