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Delta is giving long-distance moms with adult children living in Seattle an advertising platform to persuade their children to visit more often by taking advantage of the airline’s growing global Seattle network.
Launching August 15, the campaign features personal, heartfelt messages from real moms of Seattleites that remind their children to come visit: “Hey Babe, Visit soon! Love, Mom” and “Stu, I’ll always be here for you. Waiting. In Denver. For you to visit. Love, Mom.” These quirky, handwritten reminders to visit are coupled with heartwarming home photos showing each mom with their child. The messages will appear across the city, including on billboards, storefront posters, and at local bars and hot spots.
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