Before you purchase anything online, what do you do first? You more than likely check the ratings and reviews, compare the best reviews against the worst, and make a judgement based off other’s experiences and opinions.
We live in a world where reviews are King. Studies by BrightLocal in 2017 revealed that 84% of consumers say they are just as likely to trust an online review as they are a personal recommendation. Honest reviews are a powerful tool to help consumers set expectations, and finalize a purchase.
UPS (Booth 1628) and UPS Freight understand the impact customer satisfaction has on your business. We know that a customer’s shipment needs to be delivered on-time in order to get the best review. That’s why UPS and UPS Freight have money-back guarantees on select options. If UPS makes a delivery later than the committed time, UPS will refund or credit your account with the shipping charges.
Chris Rosati is with UPS Freight Marketing.