Retail Signage in a Post-COVID World
As we move through 2021, what can you expect?
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All of this combined means there is opportunity for wide-format and signage shops. Retail has always been a strong vertical for this industry, and was one of the hardest hit when the pandemic began. Don’t expect it to bounce back to 2019 levels right away, but in the second half of 2021, it will begin to trickle back. Shops ready to go with ideas for unique ways to capture consumer attention and draw them in will be well positioned to capture this market share.
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Toni McQuilken
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Toni McQuilken is the senior editor for the printing and packaging group.
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