Retail Signage in a Post-COVID World

That said, nearly every study done thus far has shown that vaccines and stimulus payments aren’t going to be enough to completely overturn the changes COVID has wrought on retail. Across the board, consumers have said that while they are looking forward to being able to shop in person again, they aren’t going to give up e-commerce. It was a growing trend before the pandemic hit, and the past 12 months have broken down nearly all of the barriers that held online shopping back as a platform. This means retail stores will have to provide something unique and different to entice shoppers through the doors, rather than just interacting via a website.

Creating Unique Experiences

One of the primary tools retail locations will have in their arsenal for getting customers back through the doors is to create unique and engaging experiences. Experiential marketing isn’t new, but it will take center stage as the world reopens, seeking to give consumers a reason to overcome the wariness of public spaces that COVID has instilled in us all.