Retail Signage in a Post-COVID World

But what does that mean for retail, and how will that impact the wide-format and signage printers who serve them?

The past 12 months have been marked by a number of changes, and retail was one of the industries hardest hit by closures and quarantines. Overall spending dropped by 10%-15%, in general, according to a number of surveys, although some of that was made up in massive spikes of e-commerce sales — but not all. Some categories, such as housewares, consumer electronics, and toys were the strongest, reflecting a need to try and entertain at home, and make life more comfortable. Other categories, like fashion, saw steep drops as people held off investing in items that would languish in closets while waiting for the world to open up again. But there is a glimmer of hope — as the latest round of stimulus payments begin to roll out at the same time stores are starting to toe the line of reopening, the pent up demand for retail shopping will likely increase.