Promoting Core Values

Trinity Graphic is a digital print solutions provider that specializes in the management of creative custom and branded solutions. The company meets a wide range of customer needs — from everyday to complex projects. Thus, when The CI Group Inc. approached Trinity Graphic for assistance with creating and installing a unique interior brick wall graphic, they accepted the challenge.

The CI Group has six U.S. locations and more than 60 employees. The company lives by its core values and believes its people are its greatest asset. So, when the time came to renovate its Tampa, FL location, The CI Group decided its values should be proudly displayed on a long, exposed interior brick wall within the space. The finished project was to feature approximately 12 different-sized circles — each with a unique value proposition.

With an added request to keep the bricks’ original charm and character, Trinity Graphic chose Mactac’s IMAGin RoughRAP with PERMACOLOR RAYZor clear matte overlaminate to get the job done. The team knew RoughRAP would install easily and remove cleanly compared to alternative adhesive materials for brick walls. And, in addition to extending the life of the graphic, they also knew the matte RAYZor overlaminate would deliver the unique added benefit of maintaining the bricks’ original charm.

Trinity Graphic used its HP (Booths 1147 and 1161) Latex 3000 to print the graphics. After brushing the wall to clean it of dust and debris, three installers completed the application using a laser guide to properly align and position the circular graphics.

“Once complete, the installers were surprised at how easy and well the product worked. The edges did not curl like other brands, which saved significant time on the installation and the weight of the material was also helpful,” says Matt Doniger of Trinity Graphic. “Our installers typically stray from brick or textured wall graphics, but after this project, they want to use Mactac’s material again!”

RoughRAP is a 2.1-mil gloss white high-performance vinyl designed for application on brick walls and other rough, textured surfaces. When used in conjunction with the 1.5-mil PERMACOLOR RAYZor clear matte overlaminate, indoor graphics are protected for up to eight years or longer.