Preparing for a Wide-format Future

How will you market your new equipment?

Just buying a new wide-format printer isn’t going to get customers in the door. Have a plan in place for how you’re going to get the word out about what this means to your customers. Are you going to create a sample box to send to customers? Host an open house? Have your sales team call each customer and tell them about the new capabilities? The only wrong answer here is not doing anything at all, so even as you sign the contract and start planning the installation process, start thinking about how you’re going to promote it.