PHASE 3 Marketing and Communications: Many Steps to Success
Promising as that was, the company sought to find further opportunity by moving upstream and downstream from that current level of service. Upstream claims, Holsclaw says, were achieved by moving into ideation – creating the creative kernels and concepts that inspire customers – filling the space traditionally filled by ad agencies. Downstream, execution went beyond printing and finishing to include kitting and fulfillment.
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
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