PHASE 3 Marketing and Communications: Many Steps to Success
Founded in 2001 with a focus on printing, president and co-founder Ken Holsclaw says the company was witness to the low-quality files sent by customers and hired graphic designers (and offering design services) in response. This move resulted in two strong realizations. The first was having control of design services brought more robust creative approaches. Second, as a provider of design and printing services, Phase 3 could also realize a higher profit margin – it was a strong point of differentiation.
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
