Personalization with UV Transforms Customer Experience

The ability to print on unique substrates is all about “trying to create a better experience for the consumer.” That’s according to Jay Roberts, Product Manager, UV Printers, Roland DGA (Booth 1137), who explained the role of UV in the “Customization and Personalization with UV in Retail Markets,” session held on Thursday.

UV printing directly onto objects has several advantages over solvent and other forms of printing. It’s faster, which means it saves money as well as time, and has a higher perceived value.

For businesses, it builds brand. With personalization, you’re selling a product to one person, not the world. Using three case studies, Roberts highlighted the ROI generated by a business that added personalization to a product, increasing the perceived value of the product while creating a unique experience for the customer.

Then Roberts offered some advice.

“There are products that are definitely better [than others],” he said, urging attendees to test their UV application when using some substrates. “It may look good, but it may not be what the customer is looking for,” he said.