Seeking a Time-Saving Solution
Nix was also looking for the ability to print directly onto rigid media and to update cumbersome production processes. Producing foamcore board posters, for example, was an intensive exercise that involved printing on adhesive vinyl, waiting 15 to 20 minutes for the ink to dry before gluing the vinyl to the board and then waiting another eight hours if the job needed lamination. “For us, it was critical to be able to print directly onto rigid media. We do more than 50 foamcore boards a month, for example, so we were wasting a lot of time,” says Nix.
PCI Printing was incurring a lot of overtime as a result of staff shortages and the time-wasting mounting procedures. Nix and his staff were overburdened, and since they had difficulty meeting customer demand, the company was also outsourcing a substantial amount of printing. All of these challenges and inefficiencies increased turnaround time, erased profits on existing jobs and limited the ability of the company to take on more business and grow.