Pantone Announces 2024 Color of the Year: Peach Fuzz

Pantone has announced the 2024 color of the year: Peach Fuzz (Pantone 13-1023), a bright, warm shade that the Pantone Color Institute says "captures our desire to nurture ourselves and others."

"In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern excellence," Leatrice Eiseman, executive director of the Pantone Color Institute, said in the announcement. "A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless."

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The Pantone Color of the Year is a way for Pantone to boil the modern zeitgeist and state of the world into a single shade, drawing influence from pop culture and current events to depict the way we all sort of feel through color, as well as using fashion influences to predict what will be trendy in graphic and product design.

On that note, numerous consumer products using Peach Fuzz are already available, like Motorola smartphones, Cariuma sneakers, Ruggable carpets, Polaroid instant film, and more.

Last year's Color of the Year choice was a much deeper, bolder one: Viva Magenta. This is a return to the more pastel colors of the past, like 2022's Very Peri. It's also a return to single colors, unlike years where the Color of the Year was actually a combination of colors, like 2021, where Ultimate Gray and Illuminating shared the honors.

Also like last year, Pantone is selling all sorts of products like coffee mugs, notebooks, keychains, lanyards, and more, so promotional products supplier and distributors can get a sense of what this color will look like on their own designs.