OUTFRONT Media Announces OOH Transit Campaign for the Library of Congress' "Baseball Americana" Exhibition
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Live in Washington, D.C. between June 25 and July 23, 2018, the transit campaign capitalized on 'baseball fever' around all-star week and beyond. Comprised of 20 bus wraps and five bikeshare stations, the campaign catered to a variety of audiences including All-Star game visitors, baseball fans, kids and families, athletes, tourists and others, with the goal of driving visitors to the exhibition and its related programming throughout the year.
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