Out-of-Home Advertising Up 4.7% in Q2 2018

“OOH’s strength across product categories is proof of its power to generate results for brands. As a local advertising medium, OOH reaches the broadest audience today, generating consumer engagement and action,” says Stephen Freitas, OAAA’s chief marketing officer.

OAAA issues full industry pro forma revenue estimates that include, but are not limited to, Miller Kaplan and Kantar Media (which is not adjusted to reflect changes in data sources), and member company affidavits. Revenue estimates include digital and printed billboards, street furniture, transit, alternative, and cinema advertising.