Out-of-Home Advertising Up 4.7% in Q2 2018

Among the top 10 revenue categories, six outperformed both national GDP growth and OOH quarterly growth in the second quarter including Miscellaneous Local Services and Amusements; Retail; Government, Politics and Organizations; Financial; Insurance and Real Estate; and Schools, Camps and Seminars.

Ranked in order of OOH spending, the top 10 advertisers in the second quarter were McDonalds, Geico, Facebook, Apple, Netflix, Chevrolet, AT&T, American Express, M&Ms and Coca-Cola.