On-Demand Personalized Candy Labels

B.A.O Candy Box in France offers candy for every occasion and celebration. The store is in a busy retail area in central Paris which is popular with tourists and locals alike. As well as enticing customers with a wide selection of delicious candy, B.A.O also offers a unique customer experience — on-demand, high-quality personalized color labels, which can be composed at any one of the tablet stations placed in-store, and printed immediately.

B.A.O offered a similar experience in the past where customers would register online, place an order, and wait several days before they could visit the store to collect their personalized item. B.A.O realized that it needed to eliminate the registration process and long wait times for its customers in order to create a more memorable experience, improve brand awareness, and increase traffic to the physical store. To achieve this, it needed a solution that combined intuitive software with high-quality and reliable print technology.

The solution

The Afinia (Booth 11448) L301 Label Printer powered by HP Thermal Inkjet Technology (HP TIJ) has enabled B.A.O to achieve this aim and thrive in a retail environment. It provides a reliable solution for professional color labels, and its ease of use integrates seamlessly into B.A.O’s workflow. The HP TIJ technology enables quality labels to be printed at speed, without the need of a skilled operator. This resulted in a smooth customer experience, increased impulse purchases, and customer-driven promotion via social media and word of mouth.