On-Demand Personalized Candy Labels

The solution

The Afinia (Booth 11448) L301 Label Printer powered by HP Thermal Inkjet Technology (HP TIJ) has enabled B.A.O to achieve this aim and thrive in a retail environment. It provides a reliable solution for professional color labels, and its ease of use integrates seamlessly into B.A.O’s workflow. The HP TIJ technology enables quality labels to be printed at speed, without the need of a skilled operator. This resulted in a smooth customer experience, increased impulse purchases, and customer-driven promotion via social media and word of mouth.