OAAA Announces 81st OBIE Awards Jury Roster
The Out of Home Advertising Association of America (OAAA), the national trade association for the OOH and digital OOH media ecosystem, announced the panel of jurors for its 2023 OBIE Awards. Gabriel Schmitt, Co-Chief Creative Officer for FCB New York, will serve as Chair for this year’s judging process.
Ad industry luminaries, brand leaders, and influential creatives on the jury for the 81st OBIE Awards include:
- Madonna Badger, Founder and Chief Creative Officer, The Badger Agency
- Manuel Bordé, Global Chief Creative Officer, VMLY&R Commerce
- Marc Fenty, Senior Vice President, Director of OOH, Horizon
- David Marsey, Senior Vice President, Media and Commerce, Allstate
- Melody Roberts, Founder and Chief Creative Officer, Out of Home Creative
- Grace Teng, Partner and Chief Media Officer, Zambezi
OBIE, short for obelisk, refers to the ancient stone pillars that served as the foundation of modern advertising. Here, posts and pictures informed the masses in town squares across ancient Egypt. Today, out of home marketing has taken up that role, serving as a critical source for consumers to get information and messages from brands, causes, and civic organizations, whether delivered through spectacular digital signage with addressable video or inventive transit takeovers or eye-popping billboard campaigns or state-of-the-art AR and experiential programs.
“With the growth trajectory of OOH ad revenue in the U.S. projected to outpace all major media this year, it’s exciting to see the industry come alive with a renewed sense of innovation and imagination,” said Anna Bager, President and CEO, OAAA. “We’ve assembled an industry panel of heavy hitters who will use their collective insights to select those extraordinary campaigns that disrupted the industry with creativity and originality. These OBIEs judges will be reviewing the best of the best – ingenious creative that cuts through the mounting clutter to reach and resonate with consumers.”
“I am proud for the opportunity to work with some of the best and brightest in our industry to judge this year’s OBIEs and select groundbreaking out of home advertising that surrounded, surprised and delighted consumers,” said Jury Chair Gabriel Schmitt, co-CCO at FCB NY and previous OBIE Awards Platinum winner.
Eligibility for the 2023 OBIE Awards competition requires that paid advertising was displayed on an out of home advertising location during the 2022 calendar year (January 1 through December 31). Advertising awards program specialty categories range from Contextual OOH to Experiential to Integrated Multimedia, Buzzworthy and Data Use & Technology. Craft awards will be given in categories that include Copywriting, Digital Design, Photography, and more. The OBIEs also feature sector-specific awards in brand categories such as Film & Media, Food & Beverage, Public Service & Nonprofits, Direct to Consumer, and Fashion & Luxury Goods. Format categories also include Billboards, Street Furniture, Transit, Place-Based OOH, and Combined Multi-OOH Formats.
Nominations will be accepted through December 30, 2022. To learn more about the OBIE Awards and submissions, please go to obieawards.org.
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