OAAA Announces 81st OBIE Awards Jury Roster
Judging Panel Includes The Badger Agency’s Madonna Badger, VMLY&R’s Manuel Bordé, Horizon’s Marc Fenty, Allstate’s David Marsey, Out of Home Creative’s Melody Roberts & Zambezi’s Grace Teng
Ad industry luminaries, brand leaders, and influential creatives on the jury for the 81st OBIE Awards include:
- Madonna Badger, Founder and Chief Creative Officer, The Badger Agency
- Manuel Bordé, Global Chief Creative Officer, VMLY&R Commerce
- Marc Fenty, Senior Vice President, Director of OOH, Horizon
- David Marsey, Senior Vice President, Media and Commerce, Allstate
- Melody Roberts, Founder and Chief Creative Officer, Out of Home Creative
- Grace Teng, Partner and Chief Media Officer, Zambezi
OBIE, short for obelisk, refers to the ancient stone pillars that served as the foundation of modern advertising. Here, posts and pictures informed the masses in town squares across ancient Egypt. Today, out of home marketing has taken up that role, serving as a critical source for consumers to get information and messages from brands, causes, and civic organizations, whether delivered through spectacular digital signage with addressable video or inventive transit takeovers or eye-popping billboard campaigns or state-of-the-art AR and experiential programs.
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