New Market Demands and Intelligent Solutions for Corrugated Packaging
The importance of digital print
Digital printing is essential to meet the demands of the growing market for corrugated boxes, packaging, and displays. This assessment is best told by two industry leaders: The Delta Group and Smurfit Kappa Group.
Based in London, The Delta Group provides innovative solutions for retailers, brands, and entertainment companies. Referring to digital printing, Martin Shipp, The Delta Group’s COO, says, “We can see how this is going to be a game changer for many sectors, not only ours. In an aggressive and reactive marketplace such as point-of-sale, quality, speed to market, and cost per copy are key factors,” he says. “The Nozomi from EFI (Booth 8233) came on top when we were looking at production speed, material handling options, ink type, speed to market, cost per copy, and format size.”
Dublin-based Smurfit Kappa Group also uses an EFI Nozomi single pass digital inkjet press. “Our ability to achieve high-quality print production in larger volumes with the Nozomi press will mean our customers can establish better supply chain strategies and be more creative by producing multiple designs — all of which can help our customers sell more products and reduce their time to market, while employing a leaner, more sustainable packaging program,” says Ignacio Sevillano, CEO Smurfit Kappa Spain, Portugal, and Morocco.
Another advantage of this press is that its output is certified for OCC recyclability and re-pulpability. This capability ensures that high-volume, single-pass, direct-to-board digital printing supports corrugated market’s well-established sustainability advantages.
