New Market Demands and Intelligent Solutions for Corrugated Packaging
What the reports don’t tell you
Online retailers are taking advantage of the sustainability, cost savings, and durability of corrugated packaging for one more reason. They now have new surfaces on which to advertise. If you are in a region where Amazon is popular, you know that when you receive your purchase, the shipping carton offers Prime deals and advertisements for the newest Amazon movies.
Marketers are also demanding faster turnaround. Marketers want to deliver products faster. Marketers need to change styles and color choices every two weeks. Marketers need to reduce costs. Marketers want head-turning color. Marketers want to be able to customize offers from one store location to another. And marketers need to satisfy consumer desire to protect the environment.
While the reports look at the most uses of corrugated boxes, the emphasis is on product packaging and shipping cartons. But point-of-purchase displays are one of the fastest growing applications for corrugated materials. For one thing, corrugated allows you to satisfy nearly all the marketers’ demands above, and most importantly it offers a means to turn consumers’ heads.
The problem is that traditional printing does not satisfy the speed-to-market needed. Working with recycled corrugated materials affects the output quality. Customization is impossible, and saving costs is a challenge.
