New Equipment Offers Adnormous Graphics a New Lease on Life

Adnormous Graphics has always prided itself on offering fast turnaround, often producing products in one week when competitors need four. The new equipment gave them an even stronger competitive advantage.

Investing in equipment worked out so well for Adnormous, Rowe decided to do it again recently. He returned to MMP Capital to finance the purchase of an HP Latex 3600 that prints vinyl quickly, providing a unique offering for outdoor events. Competitors’ products only last about three weeks in the sun, but latex inks last two and a half years outdoors without any coding or additional protection. Adnormous now has competitors giving him business for this product.