New Equipment Offers Adnormous Graphics a New Lease on Life

“I am an entrepreneur and risk taker by nature,” says Rowe. “I knew a local tradeshow provider was going out of business and decided to invest in that equipment to be ready for when tradeshows came back. I also hired six of their employees who were experts in their field.”

The risk paid off. Adnormous has become the de facto tradeshow graphics provider in Atlanta. During the pandemic, Rowe worked with MMP Capital to invest in nearly $700,000 worth of equipment, including an HP Stitch S1000 and S500 fabric and textile dye sublimation printer, a Klieverik press, and a Kongsberg CNC cutting machine.