New Charisma SEG Air Lowers the Cost of SEG Rollouts

Testrite Visual is committed to continuous improvement, its in-house design, and engineering teams constantly explore the industry’s needs. In 2022, Testrite began re-engineering one of its most popular products to maximize raw materials, minimize cost, and simplify design. After months of engineering and testing, it's rolling out one of the newly designed Charisma SEG Air, a lower-cost SEG solution.

“Charisma SEG Air provides dramatically lower cost, tool-free construction, and is lighter weight than you can believe,” said Jeffrey Rubin, president of Testrite Visual Products. “Charisma SEG Air opens up new opportunities where other products were too heavy, or have become too expensive given material cost increases.”

Silicone Edge Graphics hardware, also known as SEG hardware, is a sought-after solution for large graphics. Charisma is Testrite’s proprietary line, created by Testrite Visual, a 103-year-old, 4th generation family business, manufacturing high-quality visual display solutions in Hackensack, NJ.

Charisma SEG Air joins the existing family of Charisma SEG extrusions, providing a robust offering to meet a wide range of needs, including Charisma SEG light boxes, Charisma SEG structures, and non-lit Charisma SEG Stands.

Testrite Visual works with clients around the country, from Digital Printers, Marketing Companies, and local shops to international brands in the retail, hospitality, and food service industry. Testrite is a preferred partner for brands of all shapes and sizes who appreciate US manufacturing quality, in-house design, engineering, sales support, and flexible purchasing options.

Source: Testrite Visual 

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