Neschen Coating Expands to North America
With the newly established Neschen Inc., Neschen Coating GmbH, the German manufacturer of self-adhesive media, laminators and industrial coating solutions, is opening a US-based company serving the North American market directly.
Responsible for the North American market and all national account relationships is Darren Speizer, Managing Director of Neschen Inc. For Neschen Coating, electing Speizer as the new Managing Director was a logical choice, as he has been part of the Neschen team before and is highly qualified with more than twenty years of experience in the industry.
"It is a great honor and opportunity to return to Neschen to direct and lead our growth in North America. Neschen has always been one of our industry’s premier brands and has a deep-rooted reputation for producing innovative, best-in-class products. We have a great team in Bückeburg that is very committed to growing the North American business; supplying the tools and resources we need to give our customers the unparalleled products and service they deserve“, says Speizer.
Neschen Inc. will carry the complete Neschen Coating product portfolio, including our industry-leading ProNature range of green solutions. Internationally, Neschen Coating is known for being the innovator of the easy dot® adhesive technology, a solution for bubble-free, easily removable and efficient applications, a solution that has often been duplicated by other companies. With the establishment of Neschen Inc., Neschen Coating GmbH is delighted to now serve the North American market with direct, local support.
"This step confirms and supports the growth course initiated by the Neschen Group. To us, the North American market is very interesting. A lot of large-format printing, shop-fitting, and decoration is done in the USA and Canada, therefore, it will be a perfect fit for our innovative products like wallpapers and various printable media, as well as our products for book protection and repair, which are already well known in the market", explains Kai Tittgemeyer, CEO of Neschen Coating GmbH and its European Filmolux Subsidiaries.
“We aim to re-establish the Neschen brand and our unique products as the leader in North America. Neschen products are still very well known in the USA and Canada and stand for the highest quality”, adds Erik Geutjes, CMO of the Neschen Group and continues, “We are also looking forward to bringing our global focus on sustainability to North America with our range of environmentally conscientious solutions for almost every application.”
To serve the North American market efficiently and without delay, Neschen has already established a US-based warehouse, located in South Carolina. This ensures that Neschen Inc. can service North American customer demands immediately.
Neschen Coating GmbH is part of the Munich-based Blue Cap Group.
The preceding press release was provided by a company unaffiliated with Wide-Format Impressions. The views expressed within do not directly reflect the thoughts or opinions of Wide-Format Impressions.
