Navigating the Nuances of Textile Printing

Understanding a Designer’s Needs

Many young designers or customers new to textile printing may need to be educated on price, production and timeline, Moreno says, whereas experienced designers may already have a grasp on the process and be confident in their wants and needs.

“I worked with one designer who already had a line and was selling products, but wasn’t happy with their current printer,” he says. “They came to MY Prints and said this is the fabric I want, this is the design I want and they knew exactly what they wanted to do. It was very straightforward.”

Not all designers have that kind of experience and understanding though, so it can become the printer’s responsibility to guide a designer and offer suggestions. Moreno describes a time a designer came to MY Prints wanting to create dog beds. Moreno suggested going to a fabric store to purchase a few yards of fabric to make samples, rather than going through MY Prints to have a bigger run done that would cost more money. Moreno says it’s the fact that MY Prints is willing to sit down with a designer and problem solve that sets it apart from the competition; it’s the customer service that makes a difference.