NAPCO Media Introduces the Launch of Wide-Format Impressions

PHILADELPHIA — July 17, 2018 – NAPCO Media, a Philadelphia-based business-to-business media company, today introduced Wide-Format Impressions brand. Wide-Format Impressions will serve as a resource for senior-level executives, business owners and managers of printing and signage companies providing wide-format services on the industry trends, emerging technologies and the news in the visual communications industry.

Wide-Format Impressions joins NAPCO Media’s Printing, Packaging & Publishing Group, which consists of several media brands including NAPCO Media’s flagship publication Printing Impressions, America’s most influential and widely read resource for the printing industry.

With roots in commercial, in-plant and package printing, NAPCO Media and Printing Impressions saw an opportunity to provide a venue where its audience can find pertinent information on everything related to wide-format digital inkjet applications.

“The visual communications market is so dynamic and diverse and is continuing to evolve as print providers push the envelope of what’s possible with their wide-format digital devices,” says Denise M. Gustavson, editor-in-chief of Wide-Format Impressions and editorial director of NAPCO Media’s Printing, Packaging & Publishing Group. “Wide-Format Impressions will focus on those business opportunities with a specific focus on the wide-format digital inkjet, industrial inkjet and garment segments — especially as they relate to vertical markets. I am excited to be at the helm of this launch.”

Published bi-monthly, Wide-Format Impressions magazine will profile successful executives and their companies, giving insightful information on how they have been able to thrive in a highly competitive marketplace. Wide-Format Impressions’ regular contributing writers consist of recognizable industry experts who will provide keen insight and inspiration. Subscriptions are available free to individuals who meet pre-established demographic criteria.

“For more than 60 years, Printing Impressions has been the leading source of news and intelligence for the graphic arts community,” says Matt Steinmetz, Wide-Format Impressions’ publisher and brand director. “Along with sister titles packagePRINTING and In-Plant Graphics, Printing Impressions is the most influential and widely read resource in the entire industry. Wide-Format Impressions’ launch alongside these storied brands is something the entire team is excited about, and we can’t wait to extend NAPCO Media’s mission — building community between our audience and our clients — to the wide-format space.”

Wide-Format Impressions’ digital hub, wideformatimpressions.com, will feature timely news, feature articles, blog entries, webinars and more. The Wide-Format Impressions e-newsletter will bring the day’s top visual communications industry news right to your inbox. Stay up-to-date on the latest information, ideas and expert advice that can help you navigate today’s business environment and chart a course into the future.

“Based on the knowledgeable and proven track record of those involved in creating this brand, I'm confident Wide-Format Impressions will quickly become very well known in the print industry as a source for insightful commentary, industry trends and research,” says Randall Paar, manager, marketing - display graphics, Canon Solutions America. “As print technology continually advances and market segments continue to converge, NAPCO Media is now well positioned to become the go-to brand for print providers of all types and sizes.”

“It’s a very positive day for our industry when a new brand such as Wide-Format Impressions is launched,” says John Fulena, vice president, Commercial & Industrial Printing Business Group, Ricoh USA, Inc. “We are thrilled to see NAPCO expanding its reach into another important market by focusing on the needs and industry advancements in the wide-format space. It’s an impressive endeavor, and we look forward to supporting their efforts to cover this fast-moving, exciting space.”

“Through consolidation, technological breakthroughs and application diversity we have seen exponential changes as our industry continues to evolve. At the core of this digital evolution are the methods, tools, and visionaries who are continually reinventing the way will provide and communicate value throughout the spectrum of wide-format print. Wide-Format Impressions is taking strides to ensure that critical communication in our ever-changing market is timely, relevant, and easily accessible,” says Ken VanHorn, vice president, administration and strategic projects, Mimaki USA.

“We are pleased to see a new media avenue in the Wide-Format Impressions brand,” says Jonathan Rogers, international marketing manager for Onyx Graphics, Inc. “As the market continues to grow beyond traditional wide format print service for posters and banners, to industrial printing and digital textile printing, additional voices to share experiences in the marketplace will always be welcomed.”

Wide-Format Impressions will also offer social media channels, allowing its audience to get ahead on all breaking news in the world of visual communications. Be sure to follow Wide-Format Impressions on Facebook, Twitter, Instagram and LinkedIn to stay “in the know” on all things print: mergers/acquisition activity, major equipment investments, and off-beat items of interest.