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Still another appeal for Memjet is PRINTING United’s theme of convergence: printers moving beyond their primary offerings to seek new profits in other print market segments. Voss notes that movement of the same kind can be seen among Memjet’s customers.
“We’re witnessing a print cross-pollination with our OEMs” as they build products around Memjet technology for markets they hadn’t previously addressed, she says. There’s good advice in this, Voss adds, for end-users of printing technologies.
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