Lewis Color Generates New Revenue with Ricoh Wide-Format Solutions

Ricoh USA, Inc. announced that Lewis Color is growing its alliance with Ricoh, expanding into the wide format market to support a broader range of customer applications, uncover new business opportunities and enjoy new revenue streams. Lewis Color's latest Ricoh investment includes the RICOH Pro TF6250 and RICOH Pro L5160, high productivity wide format solutions that produce vibrant, quality graphics on a variety of indoor and outdoor substrates along with a range of professional services offerings.

With their latest Ricoh acquisitions, Lewis Color has already launched a new company called Meraki Effects. The company—which is off to a quick and successful start—provides consumers with high-resolution photos produced on a variety of wood products using the RICOH Pro TF6250 and is already generating new revenue streams for Lewis Color. It's "Artist of the Month" series features local photographers, graphic designers and interior decorators who stand out.

Lewis Color also cited Ricoh's high quality professional services—including measurement tools and training for color management, calibration and custom media profiles—as well as its technical support response time as key to its ongoing peace of mind, color consistency across media and print technologies, and day-to-day operational success.

"Our new wide format solutions allow us to produce new signage and merchandising applications in-house, which makes us a one-stop-shop for existing customers and grows our appeal to customers, even consumers, who may not have yet seen what we can offer," said Justin Lewis, President, Lewis Color. "These past 18 months more than ever, we knew we needed to be strategic and thorough in our business decisions; and we knew we needed to offer our customers more so they too can thrive. Ricoh understands that, and shares that drive to deliver what customers need. Our Ricoh partners are a part of our team – and that's the way we like to do business."

The RICOH Pro TF6250 and RICOH Pro L5160 complement Lewis Color's existing service mix, which primarily supports direct mail applications for a wide range of resale and wholesale customers nationwide, and fully integrate with the company's existing Ricoh toner devices and other devices for maximum synergy across equipment types for vastly superior output.

"We're committed to driving digital transformation within the print industry and it's that passion that we believe will help power our alliance with Lewis Color along with their long-term success," said Dan Johansen, Director, Sales & Marketing, Industrial Printing, Ricoh USA, Inc. "Ricoh's wide format solutions, and professional and digital services are a natural fit for commercial printers like Lewis Color who want to offer customers high-value applications. As a trusted partner, our role is to understand their challenges and goals and provide the solutions that will meet their customers' needs and position them best for future success and growth. We're excited about the work we're doing with Lewis Color and confident in the opportunities that lay ahead as they expand into this exciting new market."

Source: Ricoh USA